Yikes. Backcheck really screwed themselves in this matter. They came away looking immensely unprofessional and offensive. Death is no laughing matter. Murder is no laughing matter. ANY time should be considered "too soon" in ANY case. It is especially outrageous when you make a poor attempt to tie your product into a situation by implying that nothing of the sort would have happened if the landlord used your product. That's.... That's just absurd... It is so disgustingly tacky. I've never been one to buy into the whole "bad press is still good press" and this case solidifies that feeling.
I think Fleishman-Hillard did a good job of acting quickly to right the wrongs of their client. But the execution? Eeeeeh... It felt as if they were apologizing for the wrong reasons. A kind of "sorry you got offended" type of apology doesn't exactly feel like an apology... The wording just seemed insincere and I feel as though they took two steps back and zero steps forward.
No comments:
Post a Comment