Google vs. Facebook > Mayweather vs. Pacquiao (PREP2)

In all honesty, Burson never should have taken on such a daunting task of trying to destroy Google’s name without giving the name of the company trying to bring it down. The risk was just too high for the reward, especially when you have to keep your source anonymous. It just doesn’t work out and it alienates whomever you try to do your business with. It doesn’t promote trust, which was absolutely the key in getting this entire venture off the ground. Burson shot themselves in the foot from the word “go.”

Should a public relations client always be identified? Well, by not identifying oneself, that constitutes as lying, right? Especially when attacking another company. It’s just good PR to be truthful to the public in every way possible. But should you hide your identity or your client’s identity when attacking their competition? It’s a smear campaign between two businesses, so is that really the pertinent question to be asked? You’re a billion dollar company, is this really going to get you over that hump? It was just an unnecessary endeavor that backfired badly for everyone. Except Google.