I can't say I agree with the decision to not be upfront with the viewer about the Starbuck's partnership. Add in the fact that it was never mentioned before the interview itself, and it shows that the viewer is looked upon and treated like a mindless sheep, expected to sit quietly as they're told what to think and purchase. It's very demeaning and insults the intelligence of the viewer. Not exactly a great PR move.
If I'm the PR advisor for MSNBC, I would definitely advise that the company make mention of the sponsorship before the interview, as to hopefully quell any notions of company bias. It shows respect for the viewer, and gives them the opportunity to make an informed decision to continue watching the segment or change the channel, thus giving them the power. If I'm the Starbuck's advisor, I would do the same thing. Advise that it be acknowledged in the interview that your company is an MSNBC sponsor. Again, it dispels bias and is, simply, good PR.
Don't lie to your viewers with a smug grin on your face while sipping a coffee cup, logo prominently facing the camera. It's that easy.
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