Twitter sure is a devastating medium to those without the wherewithal to foresee terrible backlash against their badly timed pun filled materialistic advertising. Kenneth Cole is a prime example of when someone tries to use a real-world dilemma to plug their product. This has, literally, NEVER worked out for anyone not wanting to put a bad taste in anyone's mouth and it has, literally, NEVER helped to sell anything. EVER. If I'm advising Cole, I'd advise him to stay the hell away from Twitter in general. This never ends well for anyone too dense to understand how words can fuel fires.
Stay the hell away from anything "real-world" altogether. Advertise your damn product. That's all you have to do. Don't try to be a comedian. There are millions of accounts that have that market pretty well curbed. If your product is worth buying, let it sell itself. Thinking outside the box is great and all, but you are not smart enough to understand that joking about legitimate issues is a red flag and doesn't sell anything. Hire someone to do it for you and delete the Twitter app.
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